Ana Lucia
Maubecin

Creative Portfolio

Where ideas become visual, material and digital.

A multidisciplinary creative practice spanning illustration, design, material exploration and digital experiences — shaped by curiosity, observation and the pleasure of making.

Creative Practice

Exploring through making.

Drawing, materials, composition and experimentation as different ways of observing, understanding and creating.

This gallery is being assembled — illustration, drawing, product design, visual merchandising, textile/sewing, brand development and creative direction work will appear here as pieces are added.

Digital Design & Web

From creative vision to digital experience.

Selected projects where design, storytelling and technology meet — from brand identity to UX/UI, web creation and e-commerce.

Artist Brand & Digital Experience

Yolanda Fresedo

Development of the artist’s visual identity and digital presence, translating her lyrical and tango universe into a coherent brand and website experience.

My contribution

Brand IdentityVisual DirectionInformation ArchitectureUX/UIWeb DesignWordPress DevelopmentContent Structuring

Luxury Textile · Digital & E-commerce

Orígenes Art Textile

Creation of the digital and e-commerce experience for Orígenes Art Textile, connecting exceptional fibers, craftsmanship, provenance, traceability and quiet luxury.

My contribution

Digital StrategyInformation ArchitectureUX/UIWeb DesignWordPressWooCommerceE-commerce ArchitectureContent & Product Storytelling

The original Orígenes visual identity was created by a graphic designer. I translated and extended that identity into the website architecture, digital experience and e-commerce ecosystem.

Craftsmanship · Digital & E-commerce

Orígenes Art et Artisanat

Development of a digital commerce experience connecting the craftsmanship of Northwest Argentina with contemporary audiences through territory, materials, artisans, objects and cultural storytelling.

My contribution

Digital StrategyInformation ArchitectureUX/UIWeb DesignWordPressWooCommerceProduct ArchitectureCultural Storytelling

The original Orígenes visual identity was created by a graphic designer. I developed its digital application, website structure, user experience, content and e-commerce environment.

Design Toolkit

Tools supporting my creative practice.

A multidisciplinary toolkit used across visual identity, digital design, illustration, content creation, motion and spatial exploration.

Adobe PhotoshopAdobe IllustratorProcreateAdobe After EffectsAdobe ExpressSketchbookSketchUpFigmaCanva