Ana Lucia
Maubecin

Entrepreneurship · Art · Culture · Design

My Story — A Journey to the Heart of My Roots.

Where heritage, creativity, strategy and innovation meet.

I am an entrepreneur with a strong passion for creativity in all its forms. I am an engineer in robotics, but creativity, art, dance, music and visual expression have always been an important part of my identity and source of inspiration.

I have a strong connection with my Latin American roots and with the cultural heritage of Argentina. Culture, movement, color, craftsmanship and storytelling influence the way I create.

My academic and professional journey gradually allowed me to combine creativity, strategy, engineering, innovation and cultural sensitivity. That combination eventually became part of the DNA of Orígenes.

Entrepreneurship is not disconnected from my engineering career — it is another expression of the same ability to create, structure, connect disciplines, build projects, innovate and transform ideas into real experiences.

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The brand universe

Orígenes — Where roots become vision.

Where roots become vision — a cultural and creative universe connecting heritage, craftsmanship, art, design and contemporary creation.

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Case studies

Entrepreneurial & creative projects.

A selection of entrepreneurial, creative and innovation projects documenting the evolution of Orígenes — from its first idea to brand development, international expansion and future Cultural Heritage × AI initiatives.