My Master's degree in Business Administration gave me another essential perspective: the ability to transform a creative vision into a structured entrepreneurial project. It helped me approach Orígenes not only as a collection of beautiful objects, but as a cultural brand with a coherent business model, positioning and international ambition.

Through this perspective, I have developed the project around brand strategy, market positioning, pricing, e-commerce, customer experience, international development, partnerships, wholesale opportunities and participation in international events.

My ambition is to progressively build Orígenes as a cultural house capable of connecting exceptional craftsmanship with premium international markets while remaining deeply respectful of its origins.