Creation of Orígenes

A desire to reconnect with Latin American — and specifically Argentine — cultural heritage, craftsmanship and identity, at a point where an engineering career, an MBA and a lifelong creative practice were ready to converge.

To build a bridge between ancestral craftsmanship, contemporary design and international audiences — a cultural and creative house, not a single product line.

Latin American — and specifically Argentine — culture, landscapes, traditions, rhythms, colors and stories.

Founder, Creative Director, and Brand Development & Cultural Innovation lead.

Shaped the creative and narrative direction of Orígenes — defining how craftsmanship, material, cultural heritage and human gesture are presented so the encounter with each piece remains emotional, not purely commercial.

Turning a personal, creative impulse into a structured entrepreneurial project — with a coherent business model, positioning and international ambition — while staying respectful of the cultural origins the project is built on.

Art gave Orígenes its visual language; business gave it structure and strategy; engineering gave it rigor and a culture of innovation; technology is opening new possibilities for its future.

Positioned as a cultural and creative house connecting Latin American craftsmanship, art and heritage with contemporary creation — expressed today through the Orígenes Art Textile and Orígenes Art et Artisanat sub-brands, with Orígenes Galerie d'Art, Orígenes Experiencias Artísticas and Orígenes Arts Visuels as developing concepts.

Responsible production and cultural preservation are founding commitments — see Traceability & Authenticity.

Orígenes exists today as a cultural and creative ecosystem with two active sub-brands and three sub-brands in developing concept.

• Brand strategy
• Creative direction
• Cultural entrepreneurship
• Cross-disciplinary thinking