Ana Lucia
Maubecin
← Entrepreneurial Projects

2025–Present

In development

Orígenes Art et Artisanat — Brand Development

Building a curated craftsmanship universe

Context

Traditional craftsmanship from Northwest Argentina — ceramics, wood, alpaca, sheep wool and llama fibers — needed a brand expression connecting territory, material, artisan and story with contemporary audiences.

Vision

Developing a curated universe of Latin American craftsmanship, connecting territory, materials, artisan knowledge and cultural storytelling with contemporary audiences.

Cultural inspiration

Traditional craftsmanship from Northwest Argentina and the artisans, materials and stories behind it.

My role

Founder & Creative Director.

Skills demonstrated

  • Brand development
  • Cultural storytelling
  • Craftsmanship sourcing