Orígenes
Orígenes is a cultural and creative house inspired by Latin American craftsmanship, art, heritage and contemporary creation.
Orígenes was born from a desire to reconnect with my Latin American roots and create a bridge between ancestral craftsmanship, contemporary design and international audiences — building bridges between ancestral knowledge, contemporary design and technology.
My academic and professional journey has played an essential role in shaping this project. Each discipline has contributed something different.
Together, they form the DNA of Orígenes.
The roots of Orígenes
A story born in Catamarca, shaped by family, craftsmanship, territory and transmission.
Orígenes began long before it became an entrepreneurial project. Its roots go back to my childhood in Catamarca, Argentina, and to my parents’ small shop, Almacén del Asador — a place filled with the scents of wood and ceramics, handcrafted objects, encounters and stories.
During my adolescence, craftsmanship was a natural part of everyday life. Family journeys with my parents and siblings were also opportunities to travel across the region, meet artisans and discover pieces carrying living stories, gestures passed from one generation to another and materials drawn from the Pachamama. Those landscapes became an enduring source of inspiration and peace.
At El Chorro, our family refuge in the mountains of Ancasti, objects inspired by pre-Columbian cultures and ceramics were simply part of the house and of the way we lived. Their colours, forms and motifs deeply shaped my visual sensibility.
The family shop eventually closed through successive periods of crisis, but that connection to craftsmanship remained. Today, part of this heritage continues in Catamarca through Flor del Aire Catamarca, led by my mother and younger sister, while Orígenes Art et Artisanat represents my own way of continuing that story from France.
For me, Orígenes is therefore more than a brand. It is a bridge between two places I love — a way to share the beauty and cultural richness of Catamarca, bring visibility to the talent and passion of its artisans, and connect my country of origin with my adopted home.
Catamarca is the starting point of Orígenes — a territory, a family memory and a craft culture that continue to shape the project.
Vision · Mission · Commitments
Orígenes connects living heritage, contemporary creation and responsibility.
Vision
To become a cultural bridge between Latin America and the world, revealing the living richness of its craft traditions.
We believe in craftsmanship as a carrier of soul, memory and connection between people — respectful of the land and of future generations.
Mission
To transmit the cultural richness of Catamarca and value unique artisanal knowledge through handmade pieces, while contributing to the preservation of cultural and natural heritage, environmentally respectful production, and long-term, fair and responsible relationships with artisan communities.
Every piece carries a story rooted in knowledge passed from one generation to the next.
Fair purchasing that directly supports artisans and encourages a more respectful relationship with materials and territories.
Exclusive handmade objects, uncompromising quality and attentive guidance.
Identifying the artisan or workshop, material provenance and the journey of each piece to support authenticity, compliance and the preservation of knowledge.
Every creation is connected to its artisan or workshop, its materials and its provenance. Authenticity certification and traceability help preserve knowledge and support international regulatory requirements — particularly for protected materials such as vicuña.
The evolution of Orígenes
A project that took shape progressively, connecting cultural heritage, creativity, strategy and brand development.
The ecosystem
The Orígenes brand universe — two sub-brands active today, three developing concepts — surrounded by its heritage, creative practice and entrepreneurial capabilities.
Orígenes
ActiveExceptional fibers, ancestral craftsmanship, contemporary quiet luxury.
Orígenes
ActiveTerritory, material, artisan, gesture and story.
Orígenes
Developing conceptEmerging voices and contemporary Latin American art.
Orígenes
Developing conceptArt, dance, image, sound and movement — culture experienced through the senses.
Orígenes
Developing conceptIllustration, painting, graphic expression and street art.
Founder · Creative Director · Brand Development & Cultural Innovation
How my education built Orígenes
Visual Merchandising, Illustration, Graphic Drawing, Product Design
MBA
Helped approach Orígenes not only as a creative project, but as a potential international cultural brand house.
Electronic Engineering, Robotics, Automation, Industrial Systems
Future training — not yet completed
Part of a future development ambition, not a completed qualification — see Cultural Heritage × AI.
Sewing / couture training
Our commitment
Each piece carries a story and reflects knowledge transmitted across generations.
Responsible purchasing should contribute to supporting artisans and preserving cultural and environmental heritage.
Handmade objects, limited production, quality and personalized storytelling.
Where available: artisan identification, material provenance, authenticity certification and preservation of savoir-faire.
The convergence
Looking back, what once seemed like a collection of very different interests now feels remarkably coherent. Orígenes exists at the intersection of these worlds — a personal journey back to my roots and an entrepreneurial exploration of how craftsmanship, culture, design and technology can meet without losing their authenticity.